///Scenographic worked with Rebecca Farrar-Hockley, Creative Director of Kurt Geiger to re-design their flagship boutique on South Molton Street in London. The desire was to create an environment where customers could relax and shop with ease. Using a soft colour palette of greys and blues with touches of vibrant yellows inspired by the 1950's, the new shop has taken on a much warmer and luxury persona. American and Italian furniture from this period with brass and black detailing sits beautifully with the velvets of the buttoned sofas. Scenographic have also developed a range of shoe stands and props in white, brass and gloss red, used in clusters and in the perimeter shelving to show the heels of to their best. By using graphic wallpaper from Cole and Son and a collection of vintage fabric cushions the new space has texture and pace which help the customer navigate the merchandise. Mirrored kaleidoscope units in the windows give a nod to the signature free standing store concept and refract light both inside and outside the store.
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