//Kurt Geiger SS10 Press Launch

//Swisscom Christmas Windows

//Stiletto Windows

//Fashionistas Windows

//Spoilt for Choice Kurt Geiger Windows

//AW09 is launched at Kurt Geiger with the the strap line 'Spoilt for Choice'. Windows on both Regent Street and South Molton Street stores are derived from 2 Kurtg Geiger shoots for this Augusts Vogue, highlighting the wide range of shoes available this season. Candy coloured suitcases packed with every coloured shoe in the store are on display at Regent Street for August, while over on South Molton Street, colour washed plywood boxes create the backdrop for killer heels and must have boots. Shoes appear to be clambering over and treading on each other in a rush to climb up to the top spot and attract the attention of the passer by.

//Vogue August 2009

//'What's in Store' article in Vogue about the re design of Kurt Geiger's South Molton Street flagship by Scenographic.

//The National Gallery Christmas Concept

//Scenographic were asked by National Gallery Company to develop a Christmas /09 concept for their stores. The first manifestation of the concept was for the Christmas Press Event in the Barry Rooms. The inspiration came from using re-appropriated items and in particular, fruit crates. constructed 'towers' of crates were wheeled into the gallery laden with Christmas gifts. The vast gallery littered with bare christmas trees, as if these magical lit crates had found themselves in a clearing within a dense forest. Each product was lovingly ticketed with hand written luggage tags.

//Caramel 10th Birthday Charity Party

//Caramel Baby and Child celebrated their 10th Birthday in the Notting Hill shop designed by Scenographic. The party was hosted by Natalia Vodianova and her charity Naked Heart Foundation. The shop was decorated with a commission by artist Andy Regan who illustrated the back wall of the shop. Flowers in mismatching pots and jugs, hundreds of yellow, orange and pink party balloons and huge gold Jeff Koons inspired balloons spell out Caramel at the front of the shop. The garden was draped in miniature paper bunting and a table laden with party food greeted guests and their children as they entered the shop.

//Kurt Geiger Sale ID

///Scenographic worked with Kurt Geiger to create a new Sale identity for SS09. Taking a multi-format approach, the Sale ID appears in 3D letters, lit signs, vinyl applications and light box applications. Having to create an ID that works in may different formats across a range of differing free standing store concepts, each with their own restrictions was challenging.

//Tom Dixon 2010 Catalogue

///Scenoraphic's work for Liberty features in Tom Dixon's 2010 catalogue

//Recipease Brighton

///Jamie Oliver opened his 2nd food store 'Recipease' in Brighton. Scenographic implemented the Visual Merchandising and window concepts, crucial in communicating to the customer the essence and intention of the Jamie brand. 

//Retail Week Article

///Scenographic in article by Retail Week Liberty, in the name of luxury

//Kurt Geiger Flagship /South Molton Street

///Scenographic worked with Rebecca Farrar-Hockley, Creative Director of Kurt Geiger to re-design their flagship boutique on South Molton Street in London. The desire was to create an environment where customers could relax and shop with ease. Using a soft colour palette of greys and blues with touches of vibrant yellows inspired by the 1950's, the new shop has taken on a much warmer and luxury persona. American and Italian furniture from this period with brass and black detailing sits beautifully with the velvets of the buttoned sofas. Scenographic have also developed a range of shoe stands and props in white, brass and gloss red, used in clusters and in the perimeter shelving to show the heels of to their best. By using graphic wallpaper from Cole and Son and a collection of vintage fabric cushions the new space has texture and pace which help the customer navigate the merchandise. Mirrored kaleidoscope units in the windows give a nod to the signature free standing store concept and refract light both inside and outside the store.

//House in Greece

/// Working with Eva Karayiannis, Scenographic designed the interior elements to this stunning home on the island of Kea in Greece. A modest 4 bedroom house overlooking the sea is unashamedly modern in comparison the the rugged surrounding landscape. Huge iron windows overlook the exterior area and infinity pool. Inside, the tall white space is made more intimate by the use of generous linen sofas and studded arm chairs from Paris. The entire house is painted using muted whites and greys which help to convert the harsh Greek light into a warmer, softer environment. The home has a comfortable yet chic quality due to the concrete and stone floors mixed with the linens and natural oak woods and uneven render walls. Grey panelled doors and chrome handles are used for cupboards and bedroom doors, which gives a successful nod to the traditional in an otherwise modern setting.

//Caramel Bicester Village

//Scenographic's sixth space for childrenswear brand Caramel Baby and Child is at Value Retail's Bicester Village. Housed in a market like space with other brands alongside, the challenge to create a retail space in under 7 days was achieved by selecting simple elements that intuitively worked together. Simple iron rails and trestle tables sat beautifully on the polished concrete floor. The window of the wooden clad barn-like building looks directly into the retail space, so vintage pieces of furniture and mannequins create an informal window display. An oversized mirror and framed images of this seasons collection adorn the walls while birch crates are used under the tables for storing additional stock. The Caramel signature colour of grey/green contrasts well with the tomato red of the shelving and trestle legs.

//Kurt Geiger/Fashionistas Store Launch

//Kurt Geiger's latest brand Fashionistas launches across all their stores. At the South Molton Street flagship store the windows are filled with irregular faceted sulphur coloured shapes with shoes tethered on dog leads and collars. In store larger versions of the shapes appear as more gently inclined plinths displaying the shoes.

//Liberty International Rooms

//Liberty's newly expanded International collections form the centrepiece of the new Womenswear departments. The main west atrium floor is littered with dramatic oversized mirrors, casually leaning against the timber uprights of the building and squashed into corners creating a vast shopping arena for the exciting new brands. The precise locations and angles were designed to reflect new views and perspectives on the familiar building and give the customer a sense of high drama. This is complemented by a 15m long carpet of a geometric design that draws you across the floor on a journey of discovery. The simple iron rails with brass detailing and oversized trestle tables are used to display the product, while Tom Dixon furniture adds to the sense of distorted proportions. There is an oversized chandelier added to the gallery to give this room more a sense of femininity that is a useful counterpoint to the sharp lines of the rest of the space. The fitting rooms were relocated into an annex room and take the form of mirrored pods that are internally lined with rich linen and charcoal carpet, which allows the customer to an element of glamourous privacy. The area is personalised by the use of gloss white and bone coloured mannequins, wearing the latest looks.