Thursday 26 February 2009

//Liberty International Rooms



//Liberty's newly expanded International collections form the centrepiece of the new Womenswear departments. The main west atrium floor is littered with dramatic oversized mirrors, casually leaning against the timber uprights of the building and squashed into corners creating a vast shopping arena for the exciting new brands. The precise locations and angles were designed to reflect new views and perspectives on the familiar building and give the customer a sense of high drama. This is complemented by a 15m long carpet of a geometric design that draws you across the floor on a journey of discovery. The simple iron rails with brass detailing and oversized trestle tables are used to display the product, while Tom Dixon furniture adds to the sense of distorted proportions. There is an oversized chandelier added to the gallery to give this room more a sense of femininity that is a useful counterpoint to the sharp lines of the rest of the space. The fitting rooms were relocated into an annex room and take the form of mirrored pods that are internally lined with rich linen and charcoal carpet, which allows the customer to an element of glamourous privacy. The area is personalised by the use of gloss white and bone coloured mannequins, wearing the latest looks.

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