//Liberty Fashion Floors

//Expanding from one to two floors, the new Women's Fashion floors at Liberty offers customers an upgraded shopping experience. On the 2nd floor, Scenographic designed two new Contemporary Fashion rooms. Using a modular rails system that merchandise the product in collections which offer a fully flexible system. The anthracite rails an be configured in any orientation and can be increased and reduced in both height and length. This provides an incredibly simple device to show the product off to its very best. 4 octagonal mirrored chambers are designed as fittings rooms that sit against the wall of original leaded windows. Next door there is the new Essentials Room where jeans, chinos and t-shirts can be found. Here we designed a long wall of pigeon holes where every cut and colour of denim can be easily found. On the other side of the space there is an impossibly long rail with t-shirts and basics are merchandised in a spectrum of colour.

//Downstairs on the 1st floor there is the newly re-fitted Creative Labels room, where a feeling of elegance and warmth formed the cornerstone to the design brief. A simple perimeter rail runs around the space and some of the most beautiful iron and brass rails were salvaged and added to this space to give it a sophisticated atmosphere. In the Central Atrium on the 1st floor is the new Avant Garde room, where brands such as Dries, Acne, Maison Martin Margiela and Rick Owens sit. Here we wanted to take visual cues from the International Rooms but add a more creative aesthetic. Each of the brands in this room have been allowed to customise their area with the use of rails/props and screens. There is a gloss black floor and an upscaled illustration of Oscar Wilde across the south wall. Large mirrored fitting rooms sit at 45 degrees to the rest of the space reflecting light and views out of the windows.