Thursday, 26 February 2009

//Liberty Bazaar


// The new Bazaar concept is a whole new experience for the Liberty customer. Drawing influence from around the world, the design of the space is to provide maximum flexibility and the product mix changes from season to season. The centre of the room houses a large mirrored octagonal merchandise counter that discreetly houses a bank of tills. The original pillars of the Tudor building are employed to house a series of 'paddles' that are used for collections of product merchandised by type and story. These 'paddles' and the tables are also octagonal, with beautiful inlayed wood, which has an Islamic detail, echoed in the carpets on the new oak floor. The perimeter shelving, which is a simple track and glass shelf system has been designed to be able to be updated and refreshed periodically, by adding a printed vinyl wrap to reflect or offset the seasons buy. Bone coloured trays and risers are used to display the product which ranges from belts to books and from swimwear to sunglasses.

//Liberty Jewellery Room



//Liberty's new Jewellery department could not be more different from its previous incarnation. The warm oak floor, bone glass and matt brass fixtures and a colossal double horseshoe display counter in the centre of the floor creates a luxurious, spacious and sophisticated atmosphere. The perimeter, featuring a combination of jewellery and designer bags, merchandised on deep underlit floating shelves, edged in matt brass, helps the product really stand out. Large charcoal linen sofas are provided for more intimate consultations and specially commissioned Italian chandeliers hang above the central island fixtures. Within these fixtures are an array of linen ramps and risers used to display the beautiful brands of jewellery, while on the rest of the floor, bone gloss tables with matt brass framed cubes show sculpture and jewellery exhibitions.

//Liberty Scarf Hall


//One of the key changes of the Liberty Renaissance was the new Scarf Hall. Here we wanted to create a new entrance to the store, so by removing the internal doors we helped to enlarge the room moderately, but significantly increase the sense of space. The brief was for a clean environment with the aim of creating a blank canvas so that the colourful prints of the product stands out. As you enter from Great Marlborough Street, in the wood panelled lobby there are 3 faceted mirror light boxes displaying the latest must have item of the season. Architecturally there was little to work with, so we took the reference of the wooden panelling and repeated it in this room. With bone walls and a new continuous oak floor, we hung a series of matt brass hooks and bars on the walls to display the scarves and added 2 oversized lozenge shaped scarf tables, comprising stacked bone trays for yet more amazing product. The Zebra bursting through the wall give the department an atmosphere of heritage and wilderness.

Monday, 16 February 2009

//Recipease/ Jamie Oliver



//Recipease, Jamie Oliver's new Concept Store in Clapham is part retail, part food school. Its a great environment to learn about food and meet the local community. Its is the home for the Jme brand of home product as well as a great selection of healthy ready meals and fresh food. The store and kitchen is designed by Martin Brudnizki Design Studio and Scenographic worked on the merchandising plan, product layout and training the new store team. Captivating props were used so tell the story of the brand and give the store the Jamie Oliver wit. Oversized pans and cooking utensils were planted up in the windows and a vintage carousel rabbit sits guarding over the store!

Friday, 13 February 2009

Friday, 6 February 2009

//Kurt Geiger/South Molton Street Windows SS09


//Scenographic's first window scheme for Kurt Geiger on South Molton Street. The LA highway idea was derived from the SS09 ad campaign that shows bare legs casually loitering by the kerb waiting or looking for something. The windows depict an oversized section of over-highway sign with a mannequin precariously wandering along the gantry, as if it is the ultimate Californian catwalk.

Tuesday, 3 February 2009

Tuesday, 26 August 2008

Monday, 11 August 2008

//Richard Moore/CV



Saturday, 9 August 2008

Friday, 1 August 2008

//Liberty Shoe Boutique








////Liberty launched their vast new Shoe Boutique on the 2nd floor of the Tudor Building in London. The space was designed and executed by Scenographic in collaboration with Kurt Geiger. The concept was based around a series of rooms encouraging customers to wander around a 'Liberty' home. The unique feature of this department is that as well as ladies shoes from all the top brands, the furniture and props are for sale too. The colour palette is derived from a collection of faded vintage velvets and creates a warm, and sophisticated atmosphere, and the furniture and fixtures are a mix of old and new items from the Liberty Furniture range. There is even a baby grand piano for customers to play!

Saturday, 28 June 2008

//Kennington Interior Styling








////Interior styling. Photography by David Giles

Saturday, 17 May 2008

//Caramel Richmond





Saturday, 29 September 2007

Monday, 30 April 2007

//Caramel Tokyo





////Scenographic worked with architects Graff to create the Japanese offspring to the British label Caramel Baby and Child. Opened in April 2007 the store in Daikanyama, Tokyo, captures the aesthetic of the brand but marries it with a Japanese attention to detail. The natural materials and the raw iron fixtures form the perfect backdrop to the collection of childrenswear.

Sunday, 10 December 2006

//Caramel Notting Hill





////Caramel Baby and Child on Ledbury Road. This store was opened in December 2006 and designed by Scenographic and Eva Karayiannis. It evokes the atmosphere of a 'Market Place' as the collection of vintage furniture sits cleanly into the bright white shop. The addition of the hanging pendant lights on shocking red cord add a feeling of makeshift spontaneity found in the nearby Portobello Road Market.